Have a plan. Without a plan, it's just a dream. It doesn't have to be a book, you need a specific goal, strategy, clear financing, sales and marketing plan.

Every great military general in history knew that even the best-prepared plan had to be thrown into the fire when bullets began to fly. Adjust, confront and conquer.

Focus on net profit, not gross income. Separate yourself from your history and create a new competitive advantage, whether it's a specialized place or a super service, but not a discount.

It is incredibly powerful and very cost effective. Create communities through social media networks and blogging to build a relationship with your market. You have to get on the train and do it because your competitors are not sleeping.

Create and implement systems of benefits, rewards and motivation. Introduce a spirit of trust, personal responsibility, enthusiasm, cooperation, innovation and personal initiative. You will improve the mental, emotional and physical health and happiness of all hotel or restaurant employees.